Swiping yes on someone you aren't exactly interested in because they have the cutest pet you've ever seen... you know you're guilty of it. Bumble and the American Society for the Prevention of Cruelty to Animals have partnered up for #BumbleSPCA in order to urge users to cut out the middle man and meet their new best friend at their local ASPCA shelter.
Sample profiles. Pet profiles will pop up between regular potential suitors and include a trait of the animal and their location, which would be at one of the ASPCA centers in the user's area, generally a ~100 mile radius.
Swiping right on a pet profile will produce an immediate match. The "pet suitor" will message the user with a link to the ASPCA's find a shelter feature.
Beyond the pet profiles, every time a female user makes the first move on another user, Bumble will donate 5 cents to the ASPCA!
Bumble will also donate $1 for every posted #BumbleSPCA success story!